OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on keyword intent?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted benefits of remarketing and retargeting?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted benefits of rema...
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In the context of digital advertising / paid search, what are generally accepted capabilities of remarketing and retargeting?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted capabilities of ...
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In the context of digital advertising / paid search, what are current targeting options and combinations in LinkedIn?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Twitter?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Facebook?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Adwords Display Network?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Adwords Search Network?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Bing?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current options and combinations available using placement targeting?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current options and combinations av...
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In the context of digital advertising / paid search, what are current targeting options and combinations available using exclusions?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current options and combinations available using lookalike or custom audiences?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current options and combinations av...
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In the context of digital advertising / paid search, what are current options and combinations available for layering audiences using targeting from multiple platforms?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current options and combinations av...
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What are some commonly accepted ways in which audience position in the buying cycle changes digital advertising / paid search choices during online search?
Digital Advertising PPC
What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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What are some commonly accepted ways in which audience position in the buying cycle changes digital advertising / paid search choices in respect of customer search intent?
Digital Advertising PPC
What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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What are some commonly accepted ways in which audience position in the buying cycle changes digital advertising / paid search choices in respect of the customer benefit of search?
Digital Advertising PPC
What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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In the context of paid search, what is a keyword?
Digital Advertising PPC
In the context of paid search, what is a keyword? Answers must include: Definition of terminology...
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In the context of paid search, how do keywords indicate a searcher's intent?
Digital Advertising PPC
In the context of paid search, how do keywords indicate a searcher’s intent? Answers must i...
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In the context of paid search, what is a navigational keyword?
Digital Advertising PPC
In the context of paid search, what is a navigational keyword? Answers must include: Definition o...
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In the context of paid search, what is a transactional keyword?
Digital Advertising PPC
In the context of paid search, what is a transactional keyword? Answers must include: Definition ...
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