Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of paid search, what is a broad match keyword? Answers must include: Definition of...
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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What are generally accepted practices for testing digital advertising / paid search rich media ad...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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What are generally accepted practices for researching keywords for a paid search account? Answers...
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In the context of paid search, what are typical benefits of using particular ad extensions for di...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of paid search, what is the purpose of quality score? Answers must include: Defini...
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In the context of paid search, what is an exact match keyword? Answers must include: Definition o...
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In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of paid search, how do keywords indicate a searcher’s intent? Answers must i...
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In the context of paid search, how do location extensions work with text ads? Answers must includ...
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In the context of digital advertising / paid search reporting, what are generally accepted practi...
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In the context of paid search, what are commonly accepted ways in which the keyword filtering pro...
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What are generally accepted practices for using negative keywords to control ad serving? Answers ...
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What are generally accepted practices for estimating conversion rates and profits of a digital ad...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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What are generally accepted practices for establishing customer satisfaction (or similar sentimen...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of paid search, what are generally accepted processes for dynamic keyword insertio...