Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of paid search, how do product extensions work with text ads? Answers must include...
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What are generally accepted practices for optimizing a digital advertising / paid search account ...
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What are generally accepted practices for establishing profit or margin goals for digital adverti...
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In the context of digital advertising / paid search, what is quality score? Answers must include:...
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In the context of paid search, what is an explicit keyword? Answers must include: Definition of t...
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What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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What are generally accepted strategies for separating display advertising from paid search advert...
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In the context of digital advertising / paid search, what are current options and combinations av...
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In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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What are generally accepted practices for grouping keywords in a paid search account? Answers mus...
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What are generally accepted practices for defining the goals of a digital advertising / paid sear...
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What are generally accepted practices for establishing return on investment goals (in earned, own...
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In the context of paid search, what is a keyword? Answers must include: Definition of terminology...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for bi...
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What are generally accepted practices for setting initial digital marketing / paid search bids ba...
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In the context of digital advertising / paid search, what are commonly accepted practices for dec...
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In the context of digital advertising / paid search, what are generally accepted benefits of rema...
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In the context of digital advertising / paid search, what is automatic CPC bidding? Answers must ...