Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of paid search, how do location extensions work with text ads? Answers must includ...
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In the context of paid search, how do product extensions work with text ads? Answers must include...
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In the context of paid search, what are typical potential problems caused by the use of dynamic k...
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In the context of paid search, what are typical limitations on dynamic keyword insertion in text ...
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In the context of paid search, what are typical requirements for dynamic keyword insertion in tex...
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In the context of paid search, what are generally accepted processes for dynamic keyword insertio...
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In the context of paid search, what are typical allowances and limitations on the use of trademar...
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In the context of paid search, what are the requirements for a destination URL? Answers must incl...
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In the context of paid search, what are the requirements for a display URL? Answers must include:...
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In the context of paid search, what are generally accepted practices for composing and critiquing...
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In the context of paid search, what are the goals of the headline of a text ad? Answers must incl...
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In the context of paid search, what is the role of ad extensions within a compelling text ad? Ans...
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In the context of paid search, what is the role of calls to action within a compelling text ad? A...
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In the context of paid search, what is the role of features vs benefits within a compelling text ad?
In the context of paid search, what is the role of features vs benefits within a compelling text ...
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In the context of paid search, what is the role of a unique selling proposition within a compelli...
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In the context of paid search, what the purpose of a text ad? Answers must include: Definition of...
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In the context of paid search, what are generally accepted practices for using platform search qu...
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In the context of paid search, what are platform search query reports? Answers must include: Defi...
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What are generally accepted practices in paid search for using negative keyword libraries? Answer...
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What are generally accepted practices for using negative keywords to control ad serving? Answers ...