Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what is a tag manager? Answers must include:...
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In the context of digital advertising / paid search services, what are some common pay for perfor...
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In the context of paid search, what are typical limitations on dynamic keyword insertion in text ...
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In the context of paid search, what are generally accepted practices for using platform search qu...
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In the context of digital advertising / paid search, what is impression share? Answers must inclu...
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In the context of digital advertising / paid search services, what are some common percentage of ...
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In the context of paid search, what is a modified broad match keyword? Answers must include: Defi...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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What are generally accepted practices for establishing visitor count goals for digital advertisin...
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In the context of paid search, what are generally accepted processes for dynamic keyword insertio...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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What are generally accepted strategies for using CPM bidding in display advertising? Answers must...
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What are generally accepted practices for downloading a paid search account to an offline ad editor?
What are generally accepted practices for downloading a paid search account to an offline ad edit...
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What are some typical ways in which keyword planning (or similar) tools are used in estimating in...
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What are generally accepted practices for establishing retention goals for digital advertising an...
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In the context of digital advertising / paid search, how does CPA bidding work? Answers must incl...
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In the context of digital advertising / paid search, what is ad fatigue? Answers must include: De...
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In the context of digital advertising / paid search, what is the value of ad testing? Answers mus...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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In the context of digital advertising / paid search, what are generally accepted practices for se...