OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

0 votes
0 answers
What are generally accepted practices for establishing brand exposure goals for digital advertisi...
0 votes
0 answers
What are generally accepted practices for establishing retention goals for digital advertising an...
0 votes
0 answers
What are generally accepted practices for establishing profit or margin goals for digital adverti...
0 votes
0 answers
0 votes
0 answers
What are generally accepted practices for establishing engagement goals for digital advertising a...
0 votes
0 answers
What are generally accepted practices for establishing sales and revenue goals for digital advert...
0 votes
0 answers
What are generally accepted practices for establishing company goals related to digital advertisi...
0 votes
0 answers
0 votes
0 answers
0 votes
0 answers
What are typical digital advertising / paid search resources and team structure within agencies? ...
0 votes
0 answers
0 votes
0 answers
0 votes
0 answers
0 votes
0 answers
In the context of digital advertising / paid search, what is ad fatigue? Answers must include: De...
0 votes
0 answers
In the context of digital advertising / paid search, what is psychographic targeting? Answers mus...
0 votes
0 answers
In the context of digital advertising / paid search, what is interest targeting? Answers must inc...
0 votes
0 answers
In the context of digital advertising / paid search, what is behavioral targeting? Answers must i...
0 votes
0 answers
In the context of digital advertising / paid search, what is a tag manager? Answers must include:...
0 votes
0 answers
In the context of digital advertising / paid search, what are sitelinks? Answers must include: De...
0 votes
0 answers
In the context of digital advertising / paid search, what is ROAS (return on ad spend)? Answers m...
Showing 181 - 200 of 231 results