Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what are common ad serving options? Answers ...
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In the context of digital advertising / paid search, what are generally accepted reasons for usin...
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What are generally accepted practices for using segmentation in optimizing digital advertising / ...
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In the context of digital advertising / paid search, what are generally accepted practices for ma...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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social, mobile)? Answers must include: Definition of terminology, Importance of the concept or pr...
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What are generally accepted practices for determining which landing pages are optimal for each pa...
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What are generally understood ways in which landing pages work in conjunction with digital advert...
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In the context of digital advertising / paid search, what is the generally accepted importance of...
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What are generally accepted practices for creating a compelling rich media display ad for multipl...
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In the context of paid display advertising, what are typical formats for rich media ads (for exam...
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What are generally accepted strategies for separating display advertising from paid search advert...
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What are generally accepted strategies for using CPM bidding in display advertising? Answers must...
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In the context of digital advertising, what is the difference between contextual and search adver...