Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
0 votes
0 answers
In the context of paid search, what is a broad match negative keyword? Answers must include: Defi...
0 votes
0 answers
In the context of paid search, what is an phrase match negative keyword? Answers must include: De...
0 votes
0 answers
In the context of paid search, what is an exact match negative keyword? Answers must include: Def...
0 votes
0 answers
In the context of paid search, what are commonly accepted ways in which the keyword filtering pro...
0 votes
0 answers
In the context of paid search, what are commonly accepted strategies for using each keyword match...
0 votes
0 answers
In the context of paid search, what is a modified broad match keyword? Answers must include: Defi...
0 votes
0 answers
In the context of paid search, what is a broad match keyword? Answers must include: Definition of...
0 votes
0 answers
In the context of paid search, what is a phrase match keyword? Answers must include: Definition o...
0 votes
0 answers
In the context of paid search, what is an exact match keyword? Answers must include: Definition o...
0 votes
0 answers
What are some common default paid search platform settings for keyword match types? Answers must ...
0 votes
0 answers
In the context of paid search, what are generally accepted practices for bid automation based on ...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for bi...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for bi...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for bi...
0 votes
0 answers
In the context of digital advertising / paid search, how do automated bidding rules work? Answers...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for mo...
0 votes
0 answers
In the context of digital advertising / paid search, how does CPA bidding work? Answers must incl...
0 votes
0 answers
In the context of digital advertising / paid search, what is CPM bidding? Answers must include: D...
0 votes
0 answers
In the context of digital advertising / paid search, what is maximum CPC bidding? Answers must in...
0 votes
0 answers
In the context of digital advertising / paid search, what is enhanced bidding? Answers must inclu...