Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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What is generally accepted as a good digital advertising / paid search account structure? Answers...
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What are generally accepted practices for selecting appropriate short tail keywords for a paid se...
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What are generally accepted practices for selecting appropriate long tail keywords for a paid sea...
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What are generally accepted practices for generating keyword lists for a paid search account? Ans...
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What are generally accepted practices for researching keywords for a paid search account? Answers...
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What are generally accepted practices for grouping keywords in a paid search account? Answers mus...
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In the context of paid search, what are product parts and numbers keywords? Answers must include:...
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In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...
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In the context of paid search, what is a problem keyword? Answers must include: Definition of ter...
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In the context of paid search, what is an explicit keyword? Answers must include: Definition of t...
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In the context of paid search, what is an informational keyword? Answers must include: Definition...
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In the context of paid search, what is a transactional keyword? Answers must include: Definition ...
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In the context of paid search, what is a navigational keyword? Answers must include: Definition o...
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In the context of paid search, how do keywords indicate a searcher’s intent? Answers must i...
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In the context of paid search, what is a keyword? Answers must include: Definition of terminology...
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What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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In the context of digital advertising / paid search, what are current options and combinations av...
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In the context of digital advertising / paid search, what are current options and combinations av...