Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what is CTR (click through rate)? Answers mu...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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What are generally accepted practices for identifying quality score problems within a paid search...
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In the context of digital advertising / paid search, what are sitelinks? Answers must include: De...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what is bidding software? Answers must inclu...
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In the context of paid search, what are the requirements for a display URL? Answers must include:...
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What are generally accepted practices for testing landing pages for digital advertising / paid se...
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In the context of paid search, what is the role of features vs benefits within a compelling text ad?
In the context of paid search, what is the role of features vs benefits within a compelling text ...
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What are generally accepted practices for choosing appropriate targeting options for digital adve...
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In the context of digital advertising / paid search, what are current options and combinations av...
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What are generally accepted practices for generating keyword lists for a paid search account? Ans...
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In the context of digital advertising / paid search, what is CPM bidding? Answers must include: D...
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What are typical resources and team structures for digital advertising / paid search in organizat...
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In the context of digital advertising / paid search, what are commonly accepted practices for dec...
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What are generally accepted practices for estimating a digital advertising / paid search account ...
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What are generally accepted practices for analysing trends in digital advertising / paid search a...