Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of digital advertising / paid search, what are ad groups? Answers must include: De...
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In the context of digital advertising / paid search, what are commonly accepted practices for cho...
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In the context of digital advertising / paid search, what is ad scheduling (day parting)? Answers...
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What are generally accepted practices for analysing trends in digital advertising / paid search a...
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What are typical resources and team structures for digital advertising / paid search in organizat...
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What are generally accepted practices for estimating conversion rates and profits of a digital ad...
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In the context of digital advertising / paid search, what is CPM bidding? Answers must include: D...
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In the context of paid search, what the purpose of a text ad? Answers must include: Definition of...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of paid search, what is an exact match keyword? Answers must include: Definition o...
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What are generally accepted practices for testing landing pages for digital advertising / paid se...
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In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...
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In the context of digital advertising / paid search, what is bidding software? Answers must inclu...
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What are generally accepted practices for choosing appropriate targeting options for digital adve...
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In the context of paid search, what is the role of features vs benefits within a compelling text ad?
In the context of paid search, what is the role of features vs benefits within a compelling text ...
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In the context of paid search, what is an exact match negative keyword? Answers must include: Def...
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What are generally accepted practices for estimating a digital advertising / paid search account ...