Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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What are generally accepted practices for testing digital advertising / paid search text ads? Ans...
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What are generally accepted practices for analysing trends in digital advertising / paid search a...
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In the context of digital advertising / paid search, what is CPM bidding? Answers must include: D...
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In the context of digital advertising / paid search, what are ad groups? Answers must include: De...
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In the context of paid search, how do callout extensions work with text ads? Answers must include...
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What are generally accepted practices for establishing company goals related to digital advertisi...
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What are generally accepted practices for estimating conversion rates and profits of a digital ad...
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What are generally accepted strategies for separating display advertising from paid search advert...
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In the context of digital advertising / paid search, what is bidding software? Answers must inclu...
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What are generally accepted practices for testing landing pages for digital advertising / paid se...
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In the context of digital advertising / paid search, what are commonly accepted practices for dec...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of digital advertising / paid search, what are commonly accepted practices for cho...
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In the context of paid search, what is an exact match negative keyword? Answers must include: Def...
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In the context of digital advertising / paid search, what is ad scheduling (day parting)? Answers...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what is quality score? Answers must include:...
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In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...
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What are generally accepted practices for defining the goals of a digital advertising / paid sear...