Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
How does an experienced professional plan and execute a PPC A/B test? Answers must include: Defi...
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In the context of digital advertising / paid search, what are PLAs (product listing ads)? Answers...
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What are generally accepted practices for increasing the quality score of a specific paid search ...
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In the context of digital advertising what is programmatic buying? Answers must include: Definiti...
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What are generally accepted practices for making bid changes in digital advertising / paid search...
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What are generally accepted practices for identifying significant trends in invalid clicks or cli...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of paid search, how do app extensions work with text ads? Answers must include: De...
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In the context of paid display advertising, what are typical formats for rich media ads (for exam...
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In the context of digital advertising / paid search, what is interest targeting? Answers must inc...
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What are generally accepted practices for estimating conversion rates and profits of a digital ad...
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In the context of digital advertising / paid search, what are generally accepted practices for ma...
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In the context of digital advertising / paid search, what is the Display Network? Answers must in...
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What are generally accepted practices for establishing visitor behaviour (actions taken) goals fo...
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In the context of paid search, how do callout extensions work with text ads? Answers must include...
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What are generally accepted practices for calculating the competitive ad rank of digital advertis...
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In the context of paid search, how do location extensions work with text ads? Answers must includ...
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In the context of paid search, how do keywords indicate a searcher’s intent? Answers must i...
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social, mobile)? Answers must include: Definition of terminology, Importance of the concept or pr...
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What are generally accepted practices for testing digital advertising / paid search text ads? Ans...