OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

0 votes
0 answers
In the context of digital advertising / paid search, what is ad scheduling (day parting)? Answers...
0 votes
0 answers
What are generally accepted practices for identifying quality score problems within a paid search...
0 votes
0 answers
In the context of digital advertising / paid search, what are sitelinks? Answers must include: De...
0 votes
0 answers
In the context of paid search, what are the requirements for a display URL? Answers must include:...
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
In the context of digital advertising / paid search, what is CPM bidding? Answers must include: D...
0 votes
0 answers
0 votes
0 answers
What are generally accepted practices for analysing trends in digital advertising / paid search a...
0 votes
0 answers
What are generally accepted practices for testing landing pages for digital advertising / paid se...
0 votes
0 answers
In the context of digital advertising / paid search, what is bidding software? Answers must inclu...
0 votes
0 answers
What are generally accepted practices for choosing appropriate targeting options for digital adve...
0 votes
0 answers
In the context of paid search, what is the role of features vs benefits within a compelling text ...
0 votes
0 answers
In the context of digital advertising / paid search, what are current targeting options and combi...
0 votes
0 answers
What are generally accepted practices for estimating a digital advertising / paid search account ...
0 votes
0 answers
0 votes
0 answers
In the context of paid search, what the purpose of a text ad? Answers must include: Definition of...
0 votes
0 answers
What are generally accepted practices for generating keyword lists for a paid search account? Ans...
0 votes
0 answers
Showing 21 - 40 of 231 results