OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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How does an experienced professional plan and execute a PPC A/B test?  Answers must include: Defi...
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What is pay per click advertising? Answers must include: Definition of terminology, Importance of...
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What are currently the five most prominent pay per click advertising platforms and what are the m...
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In the context of digital advertising what is display advertising? Answers must include: Definiti...
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In the context of digital advertising what is programmatic buying? Answers must include: Definiti...
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What are the top goals of paid search advertising as compared with those for natural or organic s...
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What are the top benefits of paid search advertising as compared with those for natural or organi...
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In the context of digital advertising / paid search, what are ad groups? Answers must include: De...
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In the context of digital advertising / paid search, what is ad position? Answers must include: D...
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In the context of digital advertising / paid search, what is ad scheduling (day parting)? Answers...
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In the context of digital advertising / paid search, what is Google’s AdSense? Answers must...
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In the context of digital advertising / paid search, what is an API and why is it useful? Answers...
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In the context of digital advertising / paid search, what is bidding software? Answers must inclu...
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In the context of digital advertising / paid search, what are bids? Answers must include: Definit...
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In the context of digital advertising / paid search, what is bounce rate? Answers must include: D...
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In the context of digital advertising / paid search, what are call extensions? Answers must inclu...
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In the context of digital advertising / paid search, what are campaigns? Answers must include: De...
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In the context of digital advertising / paid search, what is click fraud? Answers must include: D...
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In the context of digital advertising / paid search, what is a cookie? Answers must include: Defi...
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In the context of digital advertising / paid search, what is CPA (cost per acquisition)? Answers ...
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