Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of paid search, what is an exact match keyword? Answers must include: Definition o...
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What are typical digital advertising / paid search resources and team structure within agencies? ...
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What are generally accepted practices for establishing cost saving goals (for example CPA, CPC) f...
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What are generally accepted practices for researching keywords for a paid search account? Answers...
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What are generally accepted practices for creating a compelling rich media display ad for multipl...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, how does CPA bidding work? Answers must incl...
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What are generally accepted practices for using segmentation in optimizing digital advertising / ...
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In the context of paid search, how do call extensions work with text ads? Answers must include: D...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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What are the generally accepted elements of the keyword hierarchy for a digital advertising / pai...
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In the context of paid search, what is a broad match keyword? Answers must include: Definition of...
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In the context of paid search, what is the role of features vs benefits within a compelling text ad?
In the context of paid search, what is the role of features vs benefits within a compelling text ...
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In the context of digital advertising / paid search, what are call extensions? Answers must inclu...
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In the context of paid search, what are commonly accepted ways in which the keyword filtering pro...
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In the context of paid search, what are generally accepted processes for dynamic keyword insertio...
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What are generally accepted practices for establishing company goals related to digital advertisi...
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In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of digital advertising / paid search, what is ad fatigue? Answers must include: De...