OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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In the context of digital advertising / paid search, what is manual CPC bidding? Answers must inc...
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What is generally accepted as a good digital advertising / paid search account structure? Answers...
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What are generally accepted practices for establishing engagement goals for digital advertising a...
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In the context of digital advertising / paid search, what is a tag manager? Answers must include:...
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In the context of digital advertising / paid search, what is retargeting? Answers must include: D...
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In the context of digital advertising / paid search, how does CPA bidding work? Answers must incl...
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What are generally accepted practices for demonstrating share of voice in digital advertising / p...
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What are generally accepted practices for setting initial digital marketing / paid search bids ba...
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In the context of paid search, what the purpose of a text ad? Answers must include: Definition of...
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In the context of digital advertising what is display advertising? Answers must include: Definiti...
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In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...
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In the context of digital advertising / paid search, what is ad fatigue? Answers must include: De...
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In the context of paid search, how do app extensions work with text ads? Answers must include: De...
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In the context of digital advertising / paid search, what is maximum CPC bidding? Answers must in...
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