OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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In the context of paid display advertising, what are typical formats for rich media ads (for exam...
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What are generally understood platform limits of a digital advertising / paid search account budg...
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In the context of paid search, what is the role of calls to action within a compelling text ad? A...
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What are generally accepted practices for planning and executing A/B test for digital advertising...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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In the context of digital advertising / paid search, what is CPM bidding? Answers must include: D...
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What are generally accepted practices for establishing visitor count goals for digital advertisin...
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What are generally accepted practices in paid search for using negative keyword libraries? Answer...
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In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...
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In the context of paid search, what is the role of ad extensions within a compelling text ad? Ans...
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In the context of digital advertising / paid search, what are sitelinks? Answers must include: De...
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In the context of digital advertising / paid search, what is ad fatigue? Answers must include: De...
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