Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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What are generally accepted practices for evaluating digital advertising / paid search ad perform...
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In the context of digital advertising / paid search, what are typical disadvantages of A/B testin...
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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What are generally accepted practices for evaluating digital advertising / paid search ad group p...
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In the context of digital advertising / paid search, what are generally accepted practices for pr...
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In the context of digital advertising / paid search reporting, what are generally accepted practi...
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In the context of digital advertising / paid search, what are typical advantages of multivariate ...
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What are generally accepted practices for planning and executing A/B test for digital advertising...
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In the context of digital advertising / paid search, what are generally accepted practices for pr...
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What are generally accepted practices for evaluating digital advertising / paid search keyword re...
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In the context of digital advertising / paid search, what are typical advantages of A/B testing? ...
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In the context of digital advertising / paid search, what is multivariate testing? Answers must i...
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In the context of digital advertising / paid search, what are typical disadvantages of multivaria...
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What are generally accepted practices for running reports and picking winners based upon success ...
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What are generally accepted practices for evaluating digital advertising / paid search test results?
What are generally accepted practices for evaluating digital advertising / paid search test resul...
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In the context of digital advertising / paid search, what is A/B testing? Answers must include: D...
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What are generally accepted practices for evaluating digital advertising / paid search campaign p...
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In the context of digital advertising / paid search, what are generally accepted practices for pr...