OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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In the context of digital advertising / paid search, what are generally accepted practices for segmenting data on reports and dashboards by conversion type?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for se...
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In the context of digital advertising / paid search, what are generally accepted practices for segmenting data on reports and dashboards by advertising network?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for se...
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What are generally accepted practices for evaluating digital advertising / paid search ad performance reports?
Digital Advertising PPC
What are generally accepted practices for evaluating digital advertising / paid search ad perform...
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In the context of digital advertising / paid search, what are typical disadvantages of A/B testing?
Digital Advertising PPC
In the context of digital advertising / paid search, what are typical disadvantages of A/B testin...
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In the context of digital advertising / paid search, what are generally accepted practices for segmenting data on reports and dashboards by search engine?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for se...
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What are generally accepted practices for evaluating digital advertising / paid search ad group performance reports?
Digital Advertising PPC
What are generally accepted practices for evaluating digital advertising / paid search ad group p...
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In the context of digital advertising / paid search, what are generally accepted practices for providing effective and actionable reports and dashboards with minimal complexity?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for pr...
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In the context of digital advertising / paid search reporting, what are generally accepted practices for determining stakeholder and recipient requirements?
Digital Advertising PPC
In the context of digital advertising / paid search reporting, what are generally accepted practi...
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In the context of digital advertising / paid search, what are typical advantages of multivariate testing?
Digital Advertising PPC
In the context of digital advertising / paid search, what are typical advantages of multivariate ...
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What are generally accepted practices for planning and executing A/B test for digital advertising / paid search?
Digital Advertising PPC
What are generally accepted practices for planning and executing A/B test for digital advertising...
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In the context of digital advertising / paid search, what are generally accepted practices for providing effective and actionable reports and dashboards made to trigger action?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for pr...
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What are generally accepted practices for evaluating digital advertising / paid search keyword reports?
Digital Advertising PPC
What are generally accepted practices for evaluating digital advertising / paid search keyword re...
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In the context of digital advertising / paid search, what are typical advantages of A/B testing?
Digital Advertising PPC
In the context of digital advertising / paid search, what are typical advantages of A/B testing? ...
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In the context of digital advertising / paid search, what is multivariate testing?
Digital Advertising PPC
In the context of digital advertising / paid search, what is multivariate testing? Answers must i...
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In the context of digital advertising / paid search, what are typical disadvantages of multivariate testing?
Digital Advertising PPC
In the context of digital advertising / paid search, what are typical disadvantages of multivaria...
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What are generally accepted practices for running reports and picking winners based upon success metrics for digital advertising / paid search tests?
Digital Advertising PPC
What are generally accepted practices for running reports and picking winners based upon success ...
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What are generally accepted practices for evaluating digital advertising / paid search test results?
Digital Advertising PPC
What are generally accepted practices for evaluating digital advertising / paid search test resul...
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In the context of digital advertising / paid search, what is A/B testing?
Digital Advertising PPC
In the context of digital advertising / paid search, what is A/B testing? Answers must include: D...
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What are generally accepted practices for evaluating digital advertising / paid search campaign performance through integration with web analytics tools?
Digital Advertising PPC
What are generally accepted practices for evaluating digital advertising / paid search campaign p...
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In the context of digital advertising / paid search, what are generally accepted practices for providing effective and actionable reports and dashboards customized to business goals?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for pr...
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