Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
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In the context of digital advertising / paid search, what are generally accepted practices for pr...
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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What are generally accepted practices for evaluating digital advertising / paid search campaign p...
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What are generally accepted practices for identifying quality score problems within a paid search...
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What are generally accepted practices for calculating the competitive ad rank of digital advertis...
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What are typical resources and team structures for digital advertising / paid search in organizat...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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In the context of digital advertising / paid search, what are sitelinks? Answers must include: De...
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In the context of digital advertising / paid search, what is CTR (click through rate)? Answers mu...
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What are generally accepted practices for making bid changes in digital advertising / paid search...
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In the context of digital advertising what is programmatic buying? Answers must include: Definiti...
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In the context of paid search, what the purpose of a text ad? Answers must include: Definition of...
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In the context of paid search, what are the requirements for a display URL? Answers must include:...
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In the context of digital advertising / paid search, what are generally accepted practices for ma...
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In the context of paid search, how do keywords indicate a searcher’s intent? Answers must i...
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In the context of digital advertising / paid search, what is an API and why is it useful? Answers...
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In the context of digital advertising / paid search, what is bounce rate? Answers must include: D...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of digital advertising / paid search, what is CPA (cost per acquisition)? Answers ...
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social, mobile)? Answers must include: Definition of terminology, Importance of the concept or pr...