Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Digital Advertising, PPC, Display
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for se...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for pr...
0 votes
0 answers
What are generally accepted practices for evaluating digital advertising / paid search campaign p...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for ma...
0 votes
0 answers
What are generally accepted practices for calculating the competitive ad rank of digital advertis...
0 votes
0 answers
In the context of digital advertising what is programmatic buying? Answers must include: Definiti...
0 votes
0 answers
social, mobile)? Answers must include: Definition of terminology, Importance of the concept or pr...
0 votes
0 answers
What are generally accepted elements of a high-converting digital advertising / paid search landi...
0 votes
0 answers
In the context of digital advertising / paid search, what is bounce rate? Answers must include: D...
0 votes
0 answers
In the context of digital advertising / paid search, what is an API and why is it useful? Answers...
0 votes
0 answers
In the context of paid search, how do keywords indicate a searcher’s intent? Answers must i...
0 votes
0 answers
In the context of paid search, how do callout extensions work with text ads? Answers must include...
0 votes
0 answers
In the context of digital advertising / paid search, what is CTR (click through rate)? Answers mu...
0 votes
0 answers
What are generally accepted practices for testing digital advertising / paid search text ads? Ans...
0 votes
0 answers
What are generally accepted practices for making bid changes in digital advertising / paid search...
0 votes
0 answers
In the context of digital advertising / paid search, what is CPA (cost per acquisition)? Answers ...
0 votes
0 answers
What are generally accepted practices for identifying quality score problems within a paid search...
0 votes
0 answers
In the context of paid search, what are the requirements for a display URL? Answers must include:...
0 votes
0 answers
In the context of digital advertising / paid search, what are sitelinks? Answers must include: De...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted correlations bet...