OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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In the context of digital advertising what is programmatic buying? Answers must include: Definiti...
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In the context of digital advertising / paid search, what is bounce rate? Answers must include: D...
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What are generally accepted practices for calculating the competitive ad rank of digital advertis...
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In the context of paid search, how do callout extensions work with text ads? Answers must include...
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social, mobile)? Answers must include: Definition of terminology, Importance of the concept or pr...
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What are generally accepted practices for making bid changes in digital advertising / paid search...
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What are generally accepted practices for testing digital advertising / paid search text ads? Ans...
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In the context of digital advertising / paid search, what is CPA (cost per acquisition)? Answers ...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are ad groups? Answers must include: De...
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In the context of digital advertising / paid search, what is an API and why is it useful? Answers...
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In the context of paid search, how do keywords indicate a searcher’s intent? Answers must i...
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What are generally accepted elements of a high-converting digital advertising / paid search landi...
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In the context of digital advertising / paid search, what is ad scheduling (day parting)? Answers...
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