OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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What are generally accepted practices for evaluating digital advertising / paid search ad perform...
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In the context of digital advertising / paid search, what are typical disadvantages of A/B testin...
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What are generally accepted practices for evaluating digital advertising / paid search ad group p...
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In the context of digital advertising / paid search, what are typical advantages of multivariate ...
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What are generally accepted practices for planning and executing A/B test for digital advertising...
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What are generally accepted practices for evaluating digital advertising / paid search keyword re...
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In the context of digital advertising / paid search, what are typical advantages of A/B testing? ...
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In the context of digital advertising / paid search, what is multivariate testing? Answers must i...
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In the context of digital advertising / paid search, what are typical disadvantages of multivaria...
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What are generally accepted practices for evaluating digital advertising / paid search test resul...
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In the context of digital advertising / paid search, what is A/B testing? Answers must include: D...
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