OMBOK Competency: Digital Advertising PPC

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Digital Advertising, PPC, Display

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What are generally accepted practices for evaluating digital advertising / paid search test resul...
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What are generally accepted practices for identifying quality score problems within a paid search...
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What are generally accepted practices for planning and executing A/B test for digital advertising...
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What are generally accepted practices for using segmentation in optimizing digital advertising / ...
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In the context of paid search, what are the goals of the headline of a text ad? Answers must incl...
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In the context of digital advertising / paid search, how do automated bidding rules work? Answers...
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What are generally accepted practices in paid search for using negative keyword libraries? Answer...
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In the context of paid search, what are product parts and numbers keywords? Answers must include:...
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In the context of digital advertising / paid search, what is psychographic targeting? Answers mus...
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What are generally accepted practices for establishing visitor count goals for digital advertisin...
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In the context of digital advertising / paid search, what are PLAs (product listing ads)? Answers...
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In the context of digital advertising / paid search, what is bidding software? Answers must inclu...
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What are generally accepted practices for increasing the quality score of a specific paid search ...
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Showing 1 - 20 of 231 results