Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Search Engine Optimization
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What are best practices for SEO using or avoiding content that may not be visible to search engin...
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How did Google’s Panda algorithm update affect the practice of SEO? Answers must include:...
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What is meant by On-Page Optimization? Answers must include: Definition of terminology, Importan...
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What is SEO block level analysis? Answers must include: Definition of terminology, Importance of ...
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What are best practices for SEO when planning a site architecture? Answers must include: Definiti...
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What are benefits of creating an SEO keyword taxonomy? Answers must include: Definition of termi...
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What are best practices when analyzing page-level SEO metrics? Answers must include: Definition o...
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How did Google’s Phantom algorithm update affect the practice of SEO? Answers must includ...
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What is meant by local SEO and what strategies support it? Answers must include: Definition of te...
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What is Link-Building and Off-Site Optimization and why is it important? Answers must include: De...
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What are best practices for SEO using Pagination? Answers must include: Definition of terminology...
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What are long tail and short tail keyword phrases and what are best practices for selection, insi...
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What are best practices to find which links are hurting link equity? Answers must include: Defin...
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What are best practices for SEO using Internal anchor text? Answers must include: Definition of t...
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What are best practices for SEO when planning URL structure? Answers must include: Definition of ...
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What are best practices in SEO for use of nofollow tags? Answers must include: Definition of ter...
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What is the generally accepted definition for Conversions (in the context of SEO)? Answers must i...
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What is the generally accepted definition for a SEO snippet? Answers must include: Definition of ...
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What are SEO best practices for use of subdomains and/or subdirectories Answers must include: Def...
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What are best practices for creating a robots.txt file? Answers must include: Definition of term...