OMBOK Competency: SEO

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Search Engine Optimization

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What is SEO block level analysis? Answers must include: Definition of terminology, Importance of ...
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What is the generally accepted definition for SEO Visitors? Answers must include: Definition of t...
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What is the generally accepted definition of an SEO Penalty? Answers must include: Definition of ...
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How did Google’s Panda algorithm update affect the practice of SEO? Answers must include:...
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What is meant by On-Page Optimization? Answers must include: Definition of terminology, Importan...
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What are benefits of creating an SEO keyword taxonomy? Answers must include: Definition of termi...
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What are best practices for SEO using Pagination? Answers must include: Definition of terminology...
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Social media links bring an additional value and serve to support SEO by?. Answers must include: ...
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What is SEO? Answers must include: Definition of terminology, Importance of the concept or proces...
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What are best practices for SEO using Internal anchor text? Answers must include: Definition of t...
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What are best practices in SEO for use of noindex tags? Answers must include: Definition of term...
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What is Link-Building and Off-Site Optimization and why is it important? Answers must include: De...
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What are long tail and short tail keyword phrases and what are best practices for selection, insi...
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How does an experienced SEO professional identify competitor keywords?  Answers must include: Def...
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What are best practices for SEO using or avoiding content that may not be visible to search engin...
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Why is SEO important? Answers must include: Definition of terminology, Importance of the concept...
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What is meant by local SEO and what strategies support it? Answers must include: Definition of te...
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What are best practices for SEO using META description tags? Answers must include: Definition of ...
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What are best practices for SEO to ensure a user experience that engages visitors? Answers must i...
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What is competitive intelligence in SEO and what are best practices for insights and application?...
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