Alessandra Viero

Marketing and Communication manager with several years of international experience, loving my job.
Special focus on - and passion about - Online Marketing, SEO and Web/Digital Strategy.

I believe nowadays it`s essential to combine Web/Digital Strategy and traditional Marketing activities in a holistic integrated approach, always keeping in mind user experience, branding, conversions and overall ROI.

Currently managing all aspects of Marketing and PR in Italy, Eastern Europe and Israel for a global software company. Very young-minded company, operating in an always changing context, focused on high level Digital 3D experience, well known in its industry for being very much customer-focused.


RECENT PROJECTS (see also Projects section):

Took part to a Web Best Practices Global Workgroup, focused on SEO, SEM, Web Marketing and Strategy, to optimize worldwide online strategy for SolidWorks brand.

CURRENTLY working on SEO optimization, conversion optimization and web strategy improvement of SolidWorks Italian website.