Lisa Grover

• • Creative, high-energy marketing professional with well-honed strategic planning, tactical and analytical skills, a keen, critical eye and highly developed visual sense • • I consider myself a marketing generalist, and take some pride in having a depth of knowledge across a broad spectrum of traditional and content marketing practices. I do try to keep up to speed on marketing advances, and changes to the landscape that impact how marketing is best deployed. • • I am intrigued by the evolution of marketing fundamentals with technology. Marketing has always been a close cousin to sales, and now we are siblings with our IT counterparts. • • I hold high value on good copy writing – the appropriate tone, length and message for your audience and your channel is still very important. • • My current position is VP of Marketing for SIAA, the largest network of independent insurance agencies in the United States. My role involves both recruiting new members, communications to our thousands of members, as well as conducting national training, and creating tools and resources to help our members with their marketing. • • Specialties: business-to-business marketing, website projects and management, content marketing, social media, email marketing, project management, collateral development, virtual conferences, webinar events, event organization, insurance marketing, financial services marketing • •