What is a Digital Marketing Certification?
Clients and employers prefer working with marketers whose skills, experience, and education are verified by an industry certification. OMCP helps marketers to distinguish themselves in a crowded marketplace, and clients to make informed decisions.
The OMCP certifications verify up-to-date knowledge, education, and experience as required by the industry. The standards are derived through a combination of role delineation studies, polls of hiring managers, and are audited by a wide range of practitioners, author-experts, and educators. Exams are written by industry leaders, published authors, and are peer-reviewed on a regular basis. Experience, exam results, entitlement and education are verified by OMCP staff before certification is awarded. OMCP competencies are taught industry-wide at hundreds of universities and institutes, and are not proprietary to any one vendor platform or training vendor.
OMCP Awards Two Levels of Certification:
OMCP Certification is the industry’s premier certification for online marketing professionals who have verified experience, extensive training, and have demonstrated knowledge of online marketing concepts and best practices across multiple digital marketing disciplines. Customers, co-workers, employers, and partners can be assured that OMCP certified professionals have proven their knowledge and are committed to maintain generally accepted practices through the industry’s top training providers, organizations, and industry events.
OMCA is a valuable entry-level certification for online marketing associates, managers, and entry-level practitioners. Designed for those early in their online marketing careers, the OMCA credential demonstrates fundamental and knowledge of online marketing concepts and generally accepted practices across multiple digital marketing disciplines.
Does OMCP provide training?
OMCP does not provide training, but accredits trainers from a growing list of the industry’s best known educational institutions, and awards PDUs for participation in the industry’s top events in a variety of capacities. Though there are hundreds of programs that teach to OMCP standards, OMCP accredits only those educational institutions and providers whose course work meets strict quality standards and has been shown to prepare students for success on the OMCA and OMCP certification exams.
There is presently no charge to be register your personal OMCP status. This may change in the future as the value and benefits of membership grow.