Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Web Analytics
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
In the context of Web Analytics: What are the key differences between analytics resources and tea...
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In the context of Web Analytics: What are generally accepted methods for analysing on-site search...
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In the context of Web Analytics: What are generally accepted methods for segmenting on-site searc...
In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of Web Analytics: What is a web analytics segment? Answers must include: Definitio...
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In the context of Web Analytics: Why should KPIs and segments be kept highly visible in data anal...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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In the context of Web Analytics: What is the role of the dashboard in defining business goals? An...
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In the context of Web Analytics: What is the purpose of the analytics dashboard? Answers must inc...
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In the context of Web Analytics: What is the difference between dimensions and segments in the co...
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In the context of Web Analytics: What are generally accepted practices when initial analysis yiel...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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In the context of Web Analytics: What are generally accepted methods for selecting KPIs that driv...
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In the context of Web Analytics: What are generally accepted methods for augmenting reports with ...
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In the context of Web Analytics: What are generally accepted practices for using on-site search d...