OMBOK Competency: Analytics

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Web Analytics

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What are generally accepted practices for involving developers in digital analytics? Answers must...
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In the context of Web Analytics: What are generally accepted methods that enable web analytics pr...
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In the context of Web Analytics: What are the generally accepted practices used to establish clea...
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In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of Web Analytics: What are the key differences between analytics resources and tea...
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In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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In the context of Web Analytics: What is a dimension? Answers must include: Definition of termino...
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In the context of Web Analytics: What is a metric? Answers must include: Definition of terminolog...
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In the context of Web Analytics: What is a target? Answers must include: Definition of terminolog...
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In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
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In the context of Web Analytics: What is a business objective? Answers must include: Definition o...
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What is web analytics also known as, similar to, and different from? Answers must include: Defini...
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What is web analytics? Answers must include: Definition of terminology, Importance of the concept...
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In the context of Analytics Reporting: What are generally accepted methods for writing report cop...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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