What is web analytics?

Online Marketing Body of Knowledge from OMCP

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What is web analytics?

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Web Analytics is the analysis of qualitative and quantitative data from your site, mobile app and company competitors, to drive a continual improvement of the digital experience for profitable multi-channel business outcomes.

The practice of web analytics enables business leaders in Marketing, Sales and Customer Services to measure the impact of digital initiatives by deep and rigorous analysis of user behavior on digital experiences. marketers to measure the effect of marketing initiatives, trends, and user behavior through digital channels.

An effective web analytics practice in any company delivers higher profits, increased customer satisfaction, and long-term business success.

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