What is a goal?

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of Web Analytics:

What is a goal?

Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice

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Goals are specific strategies you’ll leverage to accomplish the business objectives.

Goals identified cover the macro and micro outcomes expected to be achieved by the company strategy, and contain the vital information that Marketers and Analysts need to ensure their time and attention is focused on what matters most.

Goals might include, but would not be limited to, support offline marketing by smart Search advertising, improving the efficiency of checkout process, and reducing support phone call volume.

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