Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Web analytics differs from Business Intelligence which is generally focused on internal company data, e.g., salaries, costs of components, shipping routes.
Web analytics focuses on digital behaviors across a company’s advertising platforms (Google, Facebook, Baidu, Terra) and a company’s desktop site, mobile site and mobile apps.
An Analyst uses data from these sources to identify performance and business results.
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