What is web analytics also known as, similar to, and different from?

Online Marketing Body of Knowledge from OMCP

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What is web analytics also known as, similar to, and different from?

Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice

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Web analytics differs from Business Intelligence which is generally focused on internal company data, e.g., salaries, costs of components, shipping routes.

Web analytics focuses on digital behaviors across a company’s advertising platforms (Google, Facebook, Baidu, Terra) and a company’s desktop site, mobile site and mobile apps.

An Analyst uses data from these sources to identify performance and business results.

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