OMBOK Competency: Analytics

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Web Analytics

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In the context of Web Analytics: What are generally accepted practices for analysing social media...
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In the context of Web Analytics: What are generally accepted principles for analysts to determine...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are generally accepted practices for organising the reporti...
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In the context of Web Analytics: What are generally accepted methods for augmenting reports with ...
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In the context of Web Analytics: What are generally accepted tools and systems for creating meani...
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In the context of Web Analytics: What is the role of the dashboard in defining business goals? An...
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In the context of Web Analytics: What is the role of the dashboard in creating benchmarks? Answer...
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In the context of Web Analytics: What is the role of the dashboard in supporting business insight...
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