Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Web Analytics
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In the context of Web Analytics: What is a web analytics KPI? Answers must include: Definition of...
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In the context of Web Analytics: What are generally accepted methods for augmenting reports with ...
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In the context of Web Analytics: What are generally accepted methods for combining segments to cr...
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In the context of Web Analytics: What are the drawbacks to comparing competitive data across tool...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Analytics Reporting: What are generally accepted methods for writing report cop...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Web Analytics: What are generally accepted sources of data for competitive inte...
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In the context of Web Analytics: What attributes are necessary to create a KPI? Answers must incl...
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In the context of Web Analytics: What are examples of three (3) methods commonly used by analytic...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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In the context of Web Analytics: What is the order and significance to analytics of acquisition, ...
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In the context of Web Analytics: What is the usefulness of custom segments? Answers must include:...
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In the context of Web Analytics: What are generally accepted shortcomings of analytics tools that...
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In the context of Web Analytics: What is the role of developers in web analytics? Answers must in...
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In the context of Web Analytics: What is the role of the dashboard in supporting business insight...
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In the context of Web Analytics: What is the role of the dashboard in creating benchmarks? Answer...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for selecting KPIs that driv...