OMBOK Competency: Analytics

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Web Analytics

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In the context of Web Analytics: What are the drawbacks to comparing competitive data across tool...
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In the context of Web Analytics: What are generally accepted sources of data for competitive inte...
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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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