OMBOK Competency: Analytics

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Web Analytics

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In the context of Web Analytics: What are examples of five (5) common areas where campaign tracki...
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In the context of Web Analytics: What is a web analytics segment? Answers must include: Definitio...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Web Analytics: What are generally accepted methods for segmenting on-site searc...
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In the context of Web Analytics: What are examples of three (3) methods commonly used by analytic...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for distilling analysis into...
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In the context of Web Analytics: What is a web analytics KPI? Answers must include: Definition of...
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In the context of Web Analytics: What is the role of competitive intelligence in creating KPIs? A...
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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In the context of Web Analytics: What are generally accepted methods that enable web analytics pr...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for analysing user behaviour...
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In the context of Web Analytics: What is the difference between dimensions and segments in the co...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Web Analytics: What are the generally accepted practices used to establish clea...
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In the context of Web Analytics: What are the key differences between analytics resources and tea...
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In the context of Web Analytics: What are generally accepted methods for augmenting reports with ...
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