Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Web Analytics
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In the context of Web Analytics: What is the role of the dashboard in supporting business insight...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Web Analytics: What are generally accepted methods for identifying and correcti...
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In the context of Web Analytics: What is the usefulness of custom segments? Answers must include:...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Web Analytics: What are generally accepted practices for ensuring correct campa...
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In the context of Web Analytics: What are generally accepted methods for writing copy that provid...
In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
In the context of Web Analytics: What are the key differences between analytics resources and tea...
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In the context of Web Analytics: What are examples of ineffective KPIs? Answers must include: Def...
In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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In the context of Web Analytics: What are generally accepted methods for ensuring accurate conver...
In the context of Web Analytics: What is a business objective? Answers must include: Definition o...
In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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What is the role of the dashboard in communicating business recommendations within the organization?
In the context of Web Analytics: What is the role of the dashboard in communicating business reco...
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In the context of Web Analytics: What are generally accepted practices for organising the reporti...
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In the context of Web Analytics: What is the role of competitive intelligence in creating KPIs? A...