OMBOK Competency: Analytics

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Web Analytics

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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
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In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of Web Analytics: What is a metric? Answers must include: Definition of terminolog...
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In the context of Web Analytics: What is a target? Answers must include: Definition of terminolog...
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In the context of Web Analytics: What are generally accepted methods that enable web analytics pr...
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What is web analytics? Answers must include: Definition of terminology, Importance of the concept...
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In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
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In the context of Web Analytics: What are the key differences between analytics resources and tea...
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In the context of Web Analytics: What are the generally accepted practices used to establish clea...
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In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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What are generally accepted practices for involving developers in digital analytics? Answers must...
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What is web analytics also known as, similar to, and different from? Answers must include: Defini...
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In the context of Web Analytics: What are generally accepted tools and systems for creating meani...
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In the context of Web Analytics: What is the role of competitive intelligence in creating KPIs? A...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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In the context of Web Analytics: What are examples of ineffective KPIs? Answers must include: Def...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are generally accepted solutions to rectify these problems?...
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In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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