Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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What is content marketing? Answers must include: Definition of terminology, Importance of the con...
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What are generally-accepted practices in creating reports that enable action and optimization of ...
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What are generally-accepted practices in distinguishing effective from ineffective content market...
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In the context of content marketing, what is multi-channel attribution? Answers must include: Def...
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In the context of content marketing, what is blended attribution? Answers must include: Definitio...
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In the context of content marketing, what is first click attribution? Answers must include: Defin...
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In the context of content marketing, what is last click attribution? Answers must include: Defini...
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In the context of content marketing, what are generally-accepted practices for mapping metrics to...
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In the context of content marketing, what are generally-accepted practices for correlating conten...
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In the context of content marketing, what is the concept of content share-ability? Answers must i...
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In the context of content marketing, what is the concept of content relevancy? Answers must inclu...
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What are generally-accepted content marketing tactics and strategies used by nonprofits? Answers ...
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What are generally-accepted content marketing tactics and strategies to drive ecommerce sales? An...
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What are generally-accepted content marketing tactics and strategies for promoting consumer produ...
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What are generally-accepted content marketing tactics and strategies for promoting services? Answ...
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What are generally-accepted content marketing tactics and strategies for promoting technology pro...
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What are generally-accepted content marketing tactics and strategies for marketing manufacturing ...
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In the context of content marketing, what are generally-accepted likely “micro conversion p...
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In the context of content marketing, what are generally-accepted likely “micro moments̶...
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In the context of content marketing, what are generally-accepted tactics that are used through al...