OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of content marketing, what are generally-accepted benefits of paid, owned and earned media?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of paid, owned and earn...
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In the context of content marketing, what are generally-accepted differences between paid, owned and earned media?
Content Marketing
In the context of content marketing, what are generally-accepted differences between paid, owned ...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for aggregation?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for a webinar?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for a podcast?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an animated gif?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for a video?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an eBook?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an infographic?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for a blog post?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content across multiple channels?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted benefits of using videos?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using videos? Answer...
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In the context of content marketing, what are generally-accepted benefits of using webinars and webcasts?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using webinars and w...
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In the context of content marketing, what are generally-accepted benefits of using in-person events?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using in-person even...
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In the context of content marketing, what are generally-accepted benefits of using eBooks and white papers?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using eBooks and whi...
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In the context of content marketing, what are generally-accepted benefits of using social media channels?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using social media c...
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In the context of content marketing, what are generally-accepted benefits of using email and newsletters?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using email and news...
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In the context of content marketing, what are generally-accepted benefits of using blogs?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using blogs? Answers...
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What are generally-accepted ways in which content marketing compliments SEO?
Content Marketing
What are generally-accepted ways in which content marketing compliments SEO? Answers must include...
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What are generally-accepted differences between content marketing and social media marketing?
Content Marketing
What are generally-accepted differences between content marketing and social media marketing? Ans...
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