OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What is the generally-accepted role of social media marketing in content marketing?
Content Marketing
What is the generally-accepted role of social media marketing in content marketing? Answers must ...
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How does SEO fit in the practice of content marketing?
Content Marketing
How does SEO fit in the practice of content marketing? Answers must include: Definition of termin...
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In the context of content marketing, what are generally-accepted practices for measuring influencer relationships based on KPIs and project goals?
Content Marketing
In the context of content marketing, what are generally-accepted practices for measuring influenc...
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In the context of content marketing, what are generally-accepted practices for producing engaging content that influencers will share?
Content Marketing
In the context of content marketing, what are generally-accepted practices for producing engaging...
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What are generally-accepted practices for citing regulations relating to paid content marketing endorsements or reviews?
Content Marketing
What are generally-accepted practices for citing regulations relating to paid content marketing e...
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What are generally-accepted practices for building a credible relationship with a content marketing influencer?
Content Marketing
What are generally-accepted practices for building a credible relationship with a content marketi...
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What are generally-accepted practices for creating a customized approach to a content marketing influencer?
Content Marketing
What are generally-accepted practices for creating a customized approach to a content marketing i...
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What are generally-accepted practices for knowing a content marketing influencer's content?
Content Marketing
What are generally-accepted practices for knowing a content marketing influencer’s content?...
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In the context of content marketing, what are generally-accepted practices for evaluating influencer relationships?
Content Marketing
In the context of content marketing, what are generally-accepted practices for evaluating influen...
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In the context of content marketing, what is the difference between influencers and evangelists?
Content Marketing
In the context of content marketing, what is the difference between influencers and evangelists? ...
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What are generally-accepted practices for identifying content marketing influencers based on their fees/cost?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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What are generally-accepted practices for identifying content marketing influencers based on their specialty?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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What are generally-accepted practices for identifying content marketing influencers based on their ability to influence audience size?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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What are generally-accepted practices for identifying content marketing influencers based on their ability to influence the prospect / customer decision-making process?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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In the context of content marketing, what are generally-accepted copywriting practices for headlines?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for headli...
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In the context of content marketing, what are generally-accepted copywriting practices for an optimized document structure?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for an opt...
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In the context of content marketing, what are generally-accepted copywriting practices for page titles?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for page t...
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In the context of content marketing, what are generally-accepted copywriting practices for semantically related keywords?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for semant...
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In the context of content marketing, what are generally-accepted copywriting practices for TF-IDF (or term frequency)?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for TF-IDF...
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In the context of content marketing, what are generally-accepted practices in optimizing for search engine featured snippets?
Content Marketing
In the context of content marketing, what are generally-accepted practices in optimizing for sear...
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