OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of content marketing, what is article marketing?
Content Marketing
In the context of content marketing, what is article marketing? Answers must include: Definition ...
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What are generally-accepted practices for defining visitor acquisition goals for content marketing?
Content Marketing
What are generally-accepted practices for defining visitor acquisition goals for content marketin...
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In the context of content marketing, what is tentpole content?
Content Marketing
In the context of content marketing, what is tentpole content? Answers must include: Definition o...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of more than 20 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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In the context of content marketing, what are generally-accepted practices for creating persuasive stories and messages that persuade?
Content Marketing
In the context of content marketing, what are generally-accepted practices for creating persuasiv...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing for readability?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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What are generally-accepted practices for knowing a content marketing influencer's content?
Content Marketing
What are generally-accepted practices for knowing a content marketing influencer’s content?...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of 6-20 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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What are generally-accepted ways in which content marketing compliments SEO?
Content Marketing
What are generally-accepted ways in which content marketing compliments SEO? Answers must include...
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In the context of content marketing, what are generally-accepted practices for measuring influencer relationships based on KPIs and project goals?
Content Marketing
In the context of content marketing, what are generally-accepted practices for measuring influenc...
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What are generally-accepted practices in creating reports that enable action and optimization of content marketing?
Content Marketing
What are generally-accepted practices in creating reports that enable action and optimization of ...
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In the context of content marketing, what is a conversion funnel?
Content Marketing
In the context of content marketing, what is a conversion funnel? Answers must include: Definitio...
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In the context of content marketing, what is last click attribution?
Content Marketing
In the context of content marketing, what is last click attribution? Answers must include: Defini...
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In the context of content marketing, what is the concept of content share-ability?
Content Marketing
In the context of content marketing, what is the concept of content share-ability? Answers must i...
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In the context of content marketing, what is the difference between influencers and evangelists?
Content Marketing
In the context of content marketing, what is the difference between influencers and evangelists? ...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing customer-focused language?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what is multi-channel attribution?
Content Marketing
In the context of content marketing, what is multi-channel attribution? Answers must include: Def...
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In the context of content marketing, what is the concept of content relevancy?
Content Marketing
In the context of content marketing, what is the concept of content relevancy? Answers must inclu...
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In the context of content marketing, what are generally-accepted benefits of using blogs?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using blogs? Answers...
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In the context of content marketing, what are generally-accepted practices in optimizing for search engine featured snippets?
Content Marketing
In the context of content marketing, what are generally-accepted practices in optimizing for sear...
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