Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of content marketing, what are generally-accepted likely “micro conversion p...
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In the context of content marketing, what is last click attribution? Answers must include: Defini...
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What are generally-accepted content marketing tactics and strategies for promoting technology pro...
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In the context of content marketing, what is multi-channel attribution? Answers must include: Def...
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In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for mapping metrics to...
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In the context of content marketing, what is newsjacking? Answers must include: Definition of ter...
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In the context of content marketing, what is blended attribution? Answers must include: Definitio...
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In the context of content marketing, what is an eBook? Answers must include: Definition of termin...
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What are generally-accepted content marketing tactics and strategies used by nonprofits? Answers ...
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Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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In the context of content marketing, what are generally-accepted practices for correlating conten...
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In the context of content marketing, what is a brand evangelist? Answers must include: Definition...
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What are generally-accepted content marketing tactics and strategies for marketing manufacturing ...
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What are generally-accepted practices in creating reports that enable action and optimization of ...
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In the context of content marketing, what is the concept of content relevancy? Answers must inclu...
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In the context of content marketing, what is a thought leader? Answers must include: Definition o...
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In the context of content marketing, what are generally-accepted practices for producing engaging...
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In the context of content marketing, what is click bait? Answers must include: Definition of term...
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In the context of content marketing, what is a conversation? Answers must include: Definition of ...