OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What are generally-accepted practices for defining content frequency matched to resources and planned content marketing outcomes?
Content Marketing
What are generally-accepted practices for defining content frequency matched to resources and pla...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of more than 20 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of 6-20 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of 2-5 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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What are some generally-accepted benefits of content marketing?
Content Marketing
What are some generally-accepted benefits of content marketing? Answers must include: Definition ...
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In the context of content marketing, what is viral marketing?
Content Marketing
In the context of content marketing, what is viral marketing? Answers must include: Definition of...
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In the context of content marketing, what is user generated content?
Content Marketing
In the context of content marketing, what is user generated content? Answers must include: Defini...
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In the context of content marketing, what is a thought leader?
Content Marketing
In the context of content marketing, what is a thought leader? Answers must include: Definition o...
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In the context of content marketing, what is tentpole content?
Content Marketing
In the context of content marketing, what is tentpole content? Answers must include: Definition o...
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In the context of content marketing, what is seasonal content?
Content Marketing
In the context of content marketing, what is seasonal content? Answers must include: Definition o...
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In the context of content marketing, what is repurposing?
Content Marketing
In the context of content marketing, what is repurposing? Answers must include: Definition of ter...
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In the context of content marketing, what is permission marketing?
Content Marketing
In the context of content marketing, what is permission marketing? Answers must include: Definiti...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing customer-focused language?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing for readability?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what are generally-accepted practices in creating compelling headlines?
Content Marketing
In the context of content marketing, what are generally-accepted practices in creating compelling...
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What are generally-accepted practices for establishing measurement criteria for content marketing that map to company goals?
Content Marketing
What are generally-accepted practices for establishing measurement criteria for content marketing...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for search engines?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for creating persuasive stories and messages that persuade?
Content Marketing
In the context of content marketing, what are generally-accepted practices for creating persuasiv...
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What are generally-accepted practices for defining target audiences for content marketing based on motivation and intent?
Content Marketing
What are generally-accepted practices for defining target audiences for content marketing based o...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for social media platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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