OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of content marketing, what is a content calendar?
Content Marketing
In the context of content marketing, what is a content calendar? Answers must include: Definition...
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In the context of content marketing, what is viral marketing?
Content Marketing
In the context of content marketing, what is viral marketing? Answers must include: Definition of...
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In the context of content marketing, what are generally-accepted benefits of using email and newsletters?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using email and news...
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What are generally-accepted content marketing tactics and strategies for promoting consumer products?
Content Marketing
What are generally-accepted content marketing tactics and strategies for promoting consumer produ...
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In the context of content marketing, what are generally-accepted differences between paid, owned and earned media?
Content Marketing
In the context of content marketing, what are generally-accepted differences between paid, owned ...
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What are generally-accepted practices in creating reports that enable action and optimization of content marketing?
Content Marketing
What are generally-accepted practices in creating reports that enable action and optimization of ...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content across multiple channels?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted benefits of using blogs?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using blogs? Answers...
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What are generally-accepted practices for creating a customized approach to a content marketing influencer?
Content Marketing
What are generally-accepted practices for creating a customized approach to a content marketing i...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for archiving platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what is an infographic?
Content Marketing
In the context of content marketing, what is an infographic? Answers must include: Definition of ...
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What are generally-accepted practices in distinguishing effective from ineffective content marketing approaches?
Content Marketing
What are generally-accepted practices in distinguishing effective from ineffective content market...
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In the context of content marketing, what are generally-accepted likely "micro moments" where content can help an audience to get answers?
Content Marketing
In the context of content marketing, what are generally-accepted likely “micro moments̶...
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In the context of content marketing, what is seasonal content?
Content Marketing
In the context of content marketing, what is seasonal content? Answers must include: Definition o...
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What are generally-accepted content marketing tactics and strategies for marketing manufacturing products?
Content Marketing
What are generally-accepted content marketing tactics and strategies for marketing manufacturing ...
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In the context of content marketing, what is a brand evangelist?
Content Marketing
In the context of content marketing, what is a brand evangelist? Answers must include: Definition...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an infographic?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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What are generally-accepted practices for defining revenue or sales goals for content marketing?
Content Marketing
What are generally-accepted practices for defining revenue or sales goals for content marketing? ...
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In the context of content marketing, what is tentpole content?
Content Marketing
In the context of content marketing, what is tentpole content? Answers must include: Definition o...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an animated gif?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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