OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of content marketing, what is viral marketing?
Content Marketing
In the context of content marketing, what is viral marketing? Answers must include: Definition of...
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In the context of content marketing, what is a landing page?
Content Marketing
In the context of content marketing, what is a landing page? Answers must include: Definition of ...
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In the context of content marketing, what is the difference between influencers and evangelists?
Content Marketing
In the context of content marketing, what is the difference between influencers and evangelists? ...
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In the context of content marketing, what are generally-accepted likely "micro conversion points" where content can help an audience to get answers?
Content Marketing
In the context of content marketing, what are generally-accepted likely “micro conversion p...
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In the context of content marketing, what is permission marketing?
Content Marketing
In the context of content marketing, what is permission marketing? Answers must include: Definiti...
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In the context of content marketing, what is article marketing?
Content Marketing
In the context of content marketing, what is article marketing? Answers must include: Definition ...
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In the context of content marketing, what are generally-accepted differences between paid, owned and earned media?
Content Marketing
In the context of content marketing, what are generally-accepted differences between paid, owned ...
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In the context of content marketing, what is an eBook?
Content Marketing
In the context of content marketing, what is an eBook? Answers must include: Definition of termin...
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In the context of content marketing, what is dynamic content?
Content Marketing
In the context of content marketing, what is dynamic content? Answers must include: Definition of...
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In the context of content marketing, what are generally-accepted benefits of using webinars and webcasts?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using webinars and w...
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What are generally-accepted content marketing tactics and strategies for marketing manufacturing products?
Content Marketing
What are generally-accepted content marketing tactics and strategies for marketing manufacturing ...
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In the context of content marketing, what are generally-accepted benefits of using email and newsletters?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using email and news...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for video sharing platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for evaluating influencer relationships?
Content Marketing
In the context of content marketing, what are generally-accepted practices for evaluating influen...
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What are generally-accepted practices for identifying content marketing influencers based on their specialty?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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What are generally-accepted practices for defining visitor outcome goals for content marketing?
Content Marketing
What are generally-accepted practices for defining visitor outcome goals for content marketing? A...
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What are generally-accepted practices for identifying content marketing influencers based on their ability to influence audience size?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for archiving platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of 2-5 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an infographic?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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