OMBOK Competency: Content Marketing

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What are generally-accepted content marketing tactics and strategies for promoting consumer products?
Content Marketing
What are generally-accepted content marketing tactics and strategies for promoting consumer produ...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for aggregation?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for creating persuasive stories and messages that persuade?
Content Marketing
In the context of content marketing, what are generally-accepted practices for creating persuasiv...
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In the context of content marketing, what are generally-accepted practices in creating calls to action?
Content Marketing
In the context of content marketing, what are generally-accepted practices in creating calls to a...
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What are generally-accepted practices for defining brand exposure goals for content marketing?
Content Marketing
What are generally-accepted practices for defining brand exposure goals for content marketing? An...
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In the context of content marketing, what are generally-accepted copywriting practices for headlines?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for headli...
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In the context of content marketing, what are generally-accepted benefits of using email and newsletters?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using email and news...
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What are generally-accepted practices for citing regulations relating to paid content marketing endorsements or reviews?
Content Marketing
What are generally-accepted practices for citing regulations relating to paid content marketing e...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an eBook?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what is an influencer?
Content Marketing
In the context of content marketing, what is an influencer? Answers must include: Definition of t...
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In the context of content marketing, what is a landing page?
Content Marketing
In the context of content marketing, what is a landing page? Answers must include: Definition of ...
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In the context of content marketing, what is a content calendar?
Content Marketing
In the context of content marketing, what is a content calendar? Answers must include: Definition...
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In the context of content marketing, what are generally-accepted practices for producing engaging content that influencers will share?
Content Marketing
In the context of content marketing, what are generally-accepted practices for producing engaging...
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In the context of content marketing, what is dynamic content?
Content Marketing
In the context of content marketing, what is dynamic content? Answers must include: Definition of...
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In the context of content marketing, what is a content aggregator?
Content Marketing
In the context of content marketing, what is a content aggregator? Answers must include: Definiti...
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In the context of content marketing, what is content shock?
Content Marketing
In the context of content marketing, what is content shock? Answers must include: Definition of t...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing for readability?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what are generally-accepted benefits of paid, owned and earned media?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of paid, owned and earn...
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What are generally-accepted practices for defining profit or margin goals for content marketing?
Content Marketing
What are generally-accepted practices for defining profit or margin goals for content marketing? ...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for microblogging platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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