Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
In the context of Web Analytics:
What are examples of five (5) generally accepted KPIs and / or metrics for measuring display ad effectiveness?
Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice
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