Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
What are the generally accepted steps to create a keyword seed list? Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice. Please start your answer so it can stand alone as a sentence/paragraph. For example, “SEO keyword analysis is the process of…”
- OMCP Admin asked 7 years ago
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The steps to create a keyword list typically start with the use of a keyword research tool. Search engines offer keyword research tools, and there are many third party tools available. It is common to use multiple tools, type in the basic word phrases that describe your products, services, or information content, and collect all the variations as candidate keyword phrases. Alternative ways to create a keyword seed list include internal search data from an existing web site, sales correspondence with prospects, and interviews with existing or likely customers to derive what phrases are used to describe the product or service.
- Michael Stebbins answered 7 years ago
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