What is competitive intelligence in SEO and what are best practices for insights and application?

Online Marketing Body of Knowledge from OMCP

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What is competitive intelligence in SEO and what are best practices for insights and application? Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice. Please start your answer so it can stand alone as a sentence/paragraph. For example, “SEO keyword analysis is the process of…”

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The competitive performance and therefore the relative value of SEO keywords is analyzed by comparing each keyword to the monthly search totals and cost per click spend that each keyword currently enjoys. By analyzing your site’s  ability to rank against competitor keywords, SEOs can generate a final keyword list, useful for optimization.

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