Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
What is competitive intelligence in SEO and what are best practices for insights and application? Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice. Please start your answer so it can stand alone as a sentence/paragraph. For example, “SEO keyword analysis is the process of…”
- OMCP Admin asked 7 years ago
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The competitive performance and therefore the relative value of SEO keywords is analyzed by comparing each keyword to the monthly search totals and cost per click spend that each keyword currently enjoys. By analyzing your site’s ability to rank against competitor keywords, SEOs can generate a final keyword list, useful for optimization.
- Jane Flint answered 7 years ago
- last edited 7 years ago
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