What is SEO?

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What is SEO? Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice. Please start your answer so it can stand alone as a sentence/paragraph. For example, “SEO keyword analysis is the process of…”

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Search Engine Optimization (SEO) is the process of affecting the visibility of online content, a web site, or web page in a search engine’s natural or unpaid search results.   SEO is essential to send optimized signals to search engines enabling them to match relevant content with search queries, thus attracting qualified visitors to the best content.   SEO practices include a number of factors  including keyword research, web design and architecture, on-page optimization, link building, local search strategies, tracking and analysis, planning and project management, and staying current with search engine updates.   

 

 

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