Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Why is SEO important? Answers must include: Definition of terminology, Importance of the concept or process, and the Process of how a professional marketer approaches the practice. Please start your answer so it can stand alone as a sentence/paragraph. For example, “SEO keyword analysis is the process of…”
- OMCP Admin asked 7 years ago
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Searchers expect that search engines will find the pages, content, and items that are most relevant to the search query. Businesses, organizations, and authors of web content have a vested interest in being easily found when a searcher is looking for related products, services, or information. Search engine optimization ensures that search engines receive the best possible signals to send the highest amount of qualified visitors.
- Michael Stebbins answered 7 years ago
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