OMCP Standards: Q2 2015 Ballot Results

OMCP held its quarterly Membership Standards Voting Event in June.  Current Industry and Academic members were invited to participate. Topics on the ballot were focused on certification requirements, exam requirements, PDUs, and Registered Education Provider Fees.

Updates, influenced by this quarter’s voting, have been implemented at OMCP.org.

You may refer any inquiries to this voting event and results to team@omcp.org.

 

Voting Topics

Percentage

Results

1. Shall there be a maximum of three attempts per year per applicant at passing the OMCA or OMCP exams?

Y=93% N=7%

Passed

2. Shall OMCP require that all three exam components of the OMCP exam be successfully completed within three (3) months of the first exam date? Or shall OMCP require that all three exam components of the OMCP exam be successfully completed within six (6) months of the first exam date?

3 months=67%

6 months=33%

Passed,

Within 3 months

3. Shall the applicant’s certification date continue to be the date on which the applicant is approved for certification?

Y=87%   N=13%

Passed

4. Shall OMCP require that any course completed in partial fulfillment of initial certification requirements (not for PDUs) be fulfilled no more than twelve months prior to the date of certification?

Y=93%   N=7%

Passed

5. Shall OMCP maintain the current requirement, that PDUs must be completed no more than 90 days before one’s certificate expires? Or shall we extend the PDU completion date requirement to 6 months?

3 months=53%

6 months=47%

Did not pass*

6. Shall the current list of PDU-Qualified activities approved for certification extension remain unchanged for the remainder of 2015, with the understanding that this list will grow?

Y=93%   N=7%

Passed

7. Shall the OMCP   certification requirement   of “a post-secondary   degree”   be changed   to   “a post-secondary degree     OR 5,000   hours   of   relevant experience   within   the past     8 years”?

Y=93%   N=7%

Passed

8. Shall the number of experience hours in the online marketing field, required for OMCA (associate-level) certification, be increased from the current requirement of 600 hours to require 900 hours of experience?

900 hours = 53%

600 hours = 47%

Did not pass*

9. Does Marketing Automation have enough industry relevance to support its inclusion as its own online marketing discipline or should it become part of the Email Marketing discipline?

Email = 40%

Independent = 40%

Neither = 7%

Abstained = 13%

Did not pass*

10. Shall the following list continue to represent the core disciplines covered by OMCP for exams and competency standards for the remainder of the calendar year 2015?

Y = 87%

N = 6%

Abstained = 7%

Passed

11. Shall the fee structures of $275 Registered Education Provider application fee and $2,000 minimum course review remain in place for the calendar year 2015?

Y = 73%

Abstained = 27%

Passed

*Did not receive 2/3 decision vote

 

Key Comments

Following are selected comments on topics that did not receive 2/3 decision vote.

5. Shall OMCP maintain the current requirement, that PDUs must be completed no more than 90 days before one’s certificate expires? Or shall we extend the PDU completion date requirement to 6 month?

No. [Completing within 3 months] This is very confusing.” 

Yes. [Completing within 3 months]…shows dedication to uphold the education and skills in the field”

No. [Completing within 3 months] It might be challenging to fulfill all within 90 days only.”    

 

8. Shall the number of experience hours in the online marketing field, required for OMCA (associate-level) certification, be increased from the current requirement of 600 hours to require 900 hours of experience?

Extend to 900. Marketing conditions, practice, methodologies and thus results change rotationally, seasonally and more than QoQ. Certification beyond 1 quarter of work experience should be required; rotation programs in business usually last 6-12 months at least at entry level.

“The more experience the OMCA member shows, the more value the OMCP puts into the company that individual goes to work for next… the accreditation and hands-on integrity are upheld for the individual to further represent the OMCP as a higher industry standard.”       

 

9. Does Marketing Automation have enough industry relevance to support its inclusion as its own online marketing discipline or should it become part of the Email Marketing discipline?

Independent. Growing in importance, especially with mobile.”

Email. At the moment, marketing automation is company specific and there are no industry standards. It’s too new to be its own discipline yet. However, in 3-5 years, it should be its own discipline. Making this a subset of email marketing now to start understanding standards and collect feedback and then spinning it out as its own discipline (or email becoming a subset of marketing automation) in a few years is currently the most logical long term plan for this discipline.”

Neither. I use marketing automation platforms in content marketing campaigns. Marketing automation has out-grown its roots as an email marketing tool. In fact, most marketing automation vendors are integrating their platforms with CRM solutions. And, Forrester Research is calling these new offerings “enterprise marketing technology.” So, putting marketing automation under email marketing is out-of-date. Making it an independent discipline could require it to be redefined within six months.”

Independent. With the amount of mar-tech today, Automation and Mar-tech in general compared to other disciplines is ripe and ready. It’s time Marketers have access to become more educated from an accredited source on the mar-tech powering automation, and the data that can feed their intelligence and scale programs. I won’t use ‘programmatic’ because it’s overused and doesn’t necessarily apply to automation per say.”

Independent. Marketing automation transcends email marketing and affects all communication vehicles including media, CRM, etc.”