A/B Testing Archives

Conversion Optimization: An Overview

Blog / 4 minutes of reading

Digital marketers face two key challenges: driving traffic to their organization’s website and converting site visitors into paying customers, subscribers, or leads. One proven methodology that allows digital marketers to achieve the second goal is conversion optimization. What Is Conversion Optimization and Why Does It Matter Conversion optimization, or Conversion Rate Optimization (CRO), is the process of increasing the percentage of users who perform a desired action on your website. Digital marketing professionals enhance conversion optimization through well-tested strategies like persuasion principles, usability tests, landing page optimization, and A/B testing. […]

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Mastering A/B Testing for Your Social Media Ads

How did companies like Bannersnack increase their sign-ups by 25%, Turum-Burum boost their client’s conversion rates by 54.68%, and Clarins achieve higher basket page views and transactions, rising by 2.41% and 0.37% respectively. These companies were able to see such impactful results through mastering A/B testing in their social media ads! What is A/B Testing on Social Media Also known as split testing, A/B testing is when a brand intentionally tests subtle differences in their social media content to see which version yields the best results from their target audience.