AI Archives

Understanding AEO: What Healthcare Marketing Pros Need to Know Now

Blog / 5 minutes of reading

Your website traffic is down. Your meticulously optimized blog posts are generating fewer clicks. Your leadership is asking questions. No, it’s not because your content has gotten worse. It’s because the entire search landscape has fundamentally shifted. Welcome to the era of Answer Engine Optimization (AEO), where people get their answers without ever clicking through to your site. For healthcare marketers who’ve spent years mastering SEO, this shift requires both strategic recalibration and tactical evolution. The good news? The principles of creating valuable, authoritative content still matter. They just need […]

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Your AI Brand Strategy: Why Integrating PR, Communications and Social Media Matters More Than Ever

Blog / 5 minutes of reading

When AI systems answer questions about your organization, where are they getting their information? The answer might surprise you, and it should fundamentally change how you think about brand positioning. AI doesn’t just scrape your carefully optimized website. It aggregates content from news articles, employee LinkedIn posts, testimonials on social media, press releases, blog posts and even review sites. Every piece of content your organization creates across PR, communications and social channels becomes training data for how AI systems understand and represent your brand. This reality makes an integrated communications

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How AI Redefined SEO Strategy and Outreach

Blog / 4 minutes of reading

Outreach has become harder, even when you are doing everything correctly. Open rates look stable. Replies feel slower. Links require more proof than before. A 2024 SparkToro survey found that editors now reject over 63% of outreach emails because they feel ‘AI-generated or low-effort,’ even when they are personalized. The irony is that most teams still haven’t learned how to use AI correctly. They automate the wrong parts of outreach, create generic messages faster, and unintentionally contribute to the very fatigue they’re trying to avoid. The real issue is not

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SEO in the Age of AI: What Marketers Need to Know in 2025

Blog / 4 minutes of reading

The Shift in Digital Marketing SEO in the Age of AI has transformed the way businesses compete for attention online. Not long ago, ranking higher was about stuffing keywords and building backlinks. Now, search engines are powered by machine learning models that analyze intent, context, and user behavior with incredible accuracy. I remember when optimizing for search meant tweaking title tags and meta descriptions daily. Today, I spend more time analyzing how algorithms interpret meaning than obsessing over keyword counts. Why AI Changed the Rules Artificial intelligence isn’t just scanning

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All blue tones. An AI figure reviewing content with a search bar above with SEO in it. Signifying that the AI is reviewing content for ranking.

Gain The Advantage Through Competitive Intelligence

Blog / 4 minutes of reading

Executing digital marketing strategies in a complex and competitive environment requires a thorough understanding of both strategy and execution within a specific marketplace. Understanding how similar brands and organizations operate within a business domain, otherwise known as competitive intelligence, facilitates assessing digital readiness and fostering business outcomes. What Is Competitive Intelligence Competitive intelligence is a cycle of collecting and analyzing data on your competitors, and delivering insights gleaned from that data to stakeholders around the business. Competitive intelligence can be broken down into four specific categories: Analysts can compare their

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Why AI Skills Are Crucial for Digital Marketers in the Age of Automation

Blog / 7 minutes of reading

AI is transforming the world & how? In the last two years, the use of artificial intelligence has doubled. Whether integrating with other technology or driving things automatically, AI is doing everything. The AI phenomenon is real; the recent example of making Ghibli-type art images from ChatGPT became an online sensation – so intense that it affected the tool’s performance and sparked a copyright debate. With this rapidly evolving AI landscape, AI has transformed the way we need to engage with our customers. Due to this, there has been a

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A blurred out person sitting in front of a dark mode computer screen the screen is filled with an image of computer programing code and what looks like a brain of AI connections.

Google, AI, and Their Marketing Implications

Blog / 4 minutes of reading

In May 2024, Google announced that it was integrating its Gemini artificial intelligence engine into its various platforms. One prominent integration was the use of “AI Overviews” in its search engine, providing a quick summary of search results for Google users. Criticism over erroneous results and “hallucinations” resulted in both workarounds for Google search and Google “reworking” search results. Although Google acknowledges concerns about integrating AI into its product suite, this integration has deeper implications for online marketing professionals around paid and organic outreach. Despite the fact that Google’s early

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