AI Archives

Gain The Advantage Through Competitive Intelligence

Blog / 4 minutes of reading

Executing digital marketing strategies in a complex and competitive environment requires a thorough understanding of both strategy and execution within a specific marketplace. Understanding how similar brands and organizations operate within a business domain, otherwise known as competitive intelligence, facilitates assessing digital readiness and fostering business outcomes. What Is Competitive Intelligence Competitive intelligence is a cycle of collecting and analyzing data on your competitors, and delivering insights gleaned from that data to stakeholders around the business. Competitive intelligence can be broken down into four specific categories: Analysts can compare their […]

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Two chess pieces. One is lying down showing defeat

Why AI Skills Are Crucial for Digital Marketers in the Age of Automation

Blog / 7 minutes of reading

AI is transforming the world & how? In the last two years, the use of artificial intelligence has doubled. Whether integrating with other technology or driving things automatically, AI is doing everything. The AI phenomenon is real; the recent example of making Ghibli-type art images from ChatGPT became an online sensation – so intense that it affected the tool’s performance and sparked a copyright debate. With this rapidly evolving AI landscape, AI has transformed the way we need to engage with our customers. Due to this, there has been a

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A blurred out person sitting in front of a dark mode computer screen the screen is filled with an image of computer programing code and what looks like a brain of AI connections.

Google, AI, and Their Marketing Implications

Blog / 4 minutes of reading

In May 2024, Google announced that it was integrating its Gemini artificial intelligence engine into its various platforms. One prominent integration was the use of “AI Overviews” in its search engine, providing a quick summary of search results for Google users. Criticism over erroneous results and “hallucinations” resulted in both workarounds for Google search and Google “reworking” search results. Although Google acknowledges concerns about integrating AI into its product suite, this integration has deeper implications for online marketing professionals around paid and organic outreach. Despite the fact that Google’s early

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