Data-Driven Niche Marketing: Insights from Targeting the Senior Demographic
For an industry where gut instinct was once the standard, marketing has become significantly shaped by data. It’s an understandable shift — factors like fragmentation, tighter competition, and economic volatility have made data-driven marketing a must for modern businesses. As companies compete for consumers’ shrinking attention spans, data-driven marketing takes a measured approach; it’s about pulling unique insights from consumer data to create accurate targeting, messaging, and media strategies. A powerful force in its own right, data-driven marketing has outsized potential in niche markets — specific groups with shared characteristics. […]
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