Digital Marketing

Your AI Brand Strategy: Why Integrating PR, Communications and Social Media Matters More Than Ever

Blog / 5 minutes of reading

When AI systems answer questions about your organization, where are they getting their information? The answer might surprise you, and it should fundamentally change how you think about brand positioning. AI doesn’t just scrape your carefully optimized website. It aggregates content from news articles, employee LinkedIn posts, testimonials on social media, press releases, blog posts and even review sites. Every piece of content your organization creates across PR, communications and social channels becomes training data for how AI systems understand and represent your brand. This reality makes an integrated communications […]

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How AI Redefined SEO Strategy and Outreach

Blog / 4 minutes of reading

Outreach has become harder, even when you are doing everything correctly. Open rates look stable. Replies feel slower. Links require more proof than before. A 2024 SparkToro survey found that editors now reject over 63% of outreach emails because they feel ‘AI-generated or low-effort,’ even when they are personalized. The irony is that most teams still haven’t learned how to use AI correctly. They automate the wrong parts of outreach, create generic messages faster, and unintentionally contribute to the very fatigue they’re trying to avoid. The real issue is not

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How Using ERP-Integrated Ecommerce Can Boost Your Marketing Efforts  

Blog / 5 minutes of reading

Running an online store today isn’t just about having a snazzy-looking website with all the bells and whistles and some desirable products to sell. With all the tools available online, it seems like everyone is able to do that. No, the true challenge is making sure the back end of your business — things like inventory, shipping, and accounting — works hand in hand with the front end of your business, which is where your marketing and customer experience lives. If you want every one of your marketing dollars to

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SGE is Here – What Zero-Click Search Means for PPC and SEO Marketers

Blog / 6 minutes of reading

The Google Search Generative Experience (SGE), or AI overviews as most people know them, has transformed the SEO landscape forever. It’s allowed searchers to gain answers to their queries without ever clicking on a link. It’s already having an enormous impact, with a Pew Research Center study finding that when an AI summary was present, just 8% of people clicked on a traditional search link. In short, marketers are panicking because AI search is draining traffic at an unprecedented rate. So, what does this mean for businesses, and how can

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Bridging the Skills Gap: What Today’s Employers Expect from Certified Digital Marketers 

Blog / 4 minutes of reading

In any industry, the standards for success are a moving target — customer and stakeholder expectations are always changing, and best practices are always evolving accordingly. This is especially true in digital marketing, a field uniquely impacted by the 24/7 nature of the internet.  From navigating a fragmented media landscape to reckoning with the rapid rise of generative AI, digital marketers have their hands full. And as new challenges arise, so do new certification programs designed to prepare professionals for what lies ahead.   Considering the breakneck pace of change, rifts

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