Email Marketing: Avoiding Spam and Other Harmful Practices

Email marketing is considered one of the most effective strategies for reaching customers with an estimated ROI of $36 for every $1 spent.  Many marketers use strong email marketing strategies to engage with approximately four billion daily email users to reach that target audience. Some, however, either deliberately or unknowingly choose to follow the proper guidelines around compliance with best practices.   Email marketing compliance guidelines encompass a wide range of behaviors and guidelines starting with the emergence of “spam” email.  History of Spam Emails As email marketing evolved in parallel […]

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