Keyword Research – The Basics

Whether crafting web content, running a PPC campaign, or driving search optimization, keyword research is a critical first step toward success. Knowing which words and phrases drive search traffic to your website and integrating them into your online marketing efforts (including social media) facilitates being discovered and indexed, and fosters higher SERP rankings.  Although it sounds simple, keyword research is a critical skill required for digital marketing in the 21st century. Evaluating your organization’s keyword research needs can positively impact  your marketing strategy. Reasons to Engage In Keyword Search Knowing […]

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